Should I do spending money on retargeting people with your business? In this video, fitness business marketing expert Riley Stewart gives you a clear idea of how to use retargeting ads for your fitness or gym marketing business. You can use Facebook retargeting ads. Retargeting is a form of online advertising that brings back gym clients who haven't converted on their first visit to a gym business. When a person visits your gym website a ”cookie” is placed on their browser. Facebook is a great channel for retargeting.

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